Deepak Wadhwani

App Icon Design: Sizes, Safe Zones and Design Tips What makes a good app icon design? A good app icon design is one simple, recognizable shape on a clean background that still reads at the smallest size a phone displays it. It reflects the brand, avoids text and fine detail, and follows each platform’s rules

Book Cover Design: How to Design a Cover That Sells What makes a good book cover design? A good book cover design tells a reader the genre, the tone and the title in about the time it takes to scroll past a thumbnail. It uses one strong image or idea, a title that is readable

Wine Label Design: Required Information and Design Tips How do you design a wine label? Design a wine label by starting with the information the law requires, then building the brand around it. In the United States, wine labels are regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Your label needs a

Banner Ad Design: Sizes, Layout Tips and Specs How do you design a banner ad? Design a banner ad by choosing the sizes you will run, writing one short message, and building a simple layout with your logo, a clear image and a visible call-to-action button. Keep text large enough to read on a phone,

Brand Mascot Design: How to Create a Character for Your Brand How do you design a brand mascot? Design a brand mascot by starting with your brand personality and audience, then sketching a simple character, often an animal, person or object, that expresses that personality. Give it a limited color palette taken from your brand,

Clothing Label Design: FTC Rules, Care Labels and Tips What should a clothing label include? In the United States, most clothing sold to consumers needs labels that show the fiber content, the country of origin and the name or RN number of the company responsible for the product, plus a permanent care label with washing

Catalog Design: Layout, Page Count and Print Setup What makes a good catalog design A good product catalog helps buyers find what they need, compare options and order without calling you first. That means a clear structure by category, a consistent layout for every product, accurate prices and specifications, strong product images and an easy

Brand Color Palette: How to Choose and Document It How do you create a brand color palette Create a brand color palette by choosing one or two primary colors that fit your brand, adding a few secondary and neutral colors to support them, and setting clear rules for how much of each to use. Then

Postcard Design: Sizes, USPS Rules and Layout Tips What makes a good postcard design A good marketing postcard gets its point across in the few seconds between the mailbox and the recycling bin. The front carries one bold image and a headline. The back gives the details, a clear offer and one way to respond.

Flyer Design: Layout Tips, Sizes and Print Setup What makes a good flyer design A good flyer gets one message across in the few seconds someone gives it. It has a headline people can read from a distance, one clear offer or event, the details needed to act, and a simple next step such as