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Book Cover Design: How to Design a Cover That Sells What makes a good book cover design? A good book cover design tells a reader the genre, the tone and the title in about the time it takes to scroll past a thumbnail. It uses one strong image or idea, a title that is readable

Podcast Cover Art: Size, Specs and Design Tips What makes good podcast cover art? Good podcast cover art is a square image that shows the show’s name clearly, hints at the topic and tone, and still reads when it shrinks to the size of a fingertip in a podcast app. Apple Podcasts asks for a

App Icon Design: Sizes, Safe Zones and Design Tips What makes a good app icon design? A good app icon design is one simple, recognizable shape on a clean background that still reads at the smallest size a phone displays it. It reflects the brand, avoids text and fine detail, and follows each platform’s rules

QR Code Design: How to Make a Branded QR Code That Scans How do you design a QR code that scans? Design a QR code that scans by keeping strong contrast between a dark code and a light background, leaving a clear margin of four modules around it, printing it large enough for the distance

Wine Label Design: Required Information and Design Tips How do you design a wine label? Design a wine label by starting with the information the law requires, then building the brand around it. In the United States, wine labels are regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Your label needs a

Social Share Image Design: How to Design Open Graph Images How do you design a social share image? Design a social share image by making one clear, wide graphic for each important page, sized to the platform’s recommended ratio, with the key words and logo kept inside a central safe area, and then telling platforms

Banner Ad Design: Sizes, Layout Tips and Specs How do you design a banner ad? Design a banner ad by choosing the sizes you will run, writing one short message, and building a simple layout with your logo, a clear image and a visible call-to-action button. Keep text large enough to read on a phone,

Email Signature Design: What to Include and Layout Tips How do you design an email signature? Design an email signature by keeping it to a few short lines: your name, job title, company, one phone number and your website, with an optional small logo. Use your brand colors and a standard font, make sure the

Brand Mascot Design: How to Create a Character for Your Brand How do you design a brand mascot? Design a brand mascot by starting with your brand personality and audience, then sketching a simple character, often an animal, person or object, that expresses that personality. Give it a limited color palette taken from your brand,

Favicon Design: Sizes, Formats and How to Make One How do you design a favicon? Design a favicon by starting from the simplest part of your logo, usually the symbol or a single letter, and placing it on a square canvas that still reads clearly at 16 pixels. Export one master file at 512 x