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Clothing Label Design: FTC Rules, Care Labels and Tips What should a clothing label include? In the United States, most clothing sold to consumers needs labels that show the fiber content, the country of origin and the name or RN number of the company responsible for the product, plus a permanent care label with washing

404 Page Design: What to Include and How to Avoid Soft 404s What makes a good 404 page? A good 404 page tells visitors clearly that the page they wanted is not there, matches the rest of your site’s design and gives them an easy way forward, such as a search box, links to your

Catalog Design: Layout, Page Count and Print Setup What makes a good catalog design A good product catalog helps buyers find what they need, compare options and order without calling you first. That means a clear structure by category, a consistent layout for every product, accurate prices and specifications, strong product images and an easy

Brand Fonts: How to Choose, Pair and License Them How do you choose brand fonts Choose brand fonts by matching them to your brand’s personality, then testing them for readability in every place you will use them, from your logo and website to signs and business cards. Most brands need only two fonts: one for

Brand Color Palette: How to Choose and Document It How do you create a brand color palette Create a brand color palette by choosing one or two primary colors that fit your brand, adding a few secondary and neutral colors to support them, and setting clear rules for how much of each to use. Then

Brochure Design: Folds, Layout and Print Setup What makes a good brochure design A good brochure answers one question for one kind of reader, then tells them what to do next. The cover gives a reason to open it, each panel covers one point, the layout follows the folds, and the file is set up

Postcard Design: Sizes, USPS Rules and Layout Tips What makes a good postcard design A good marketing postcard gets its point across in the few seconds between the mailbox and the recycling bin. The front carries one bold image and a headline. The back gives the details, a clear offer and one way to respond.

Pitch Deck Design: Slide Order and Design Rules What makes a good pitch deck design A good pitch deck makes your story easy to follow and easy to remember. Each slide carries one idea, the text is large enough to read from the back of the room, and the slides follow the order investors or

Letterhead Design: What to Include, Size and Print Setup What makes a good letterhead design A good letterhead tells the reader who sent the letter and how to reach them, then gets out of the way of the message. It uses your logo and brand colors, keeps contact details short and easy to find, leaves

Flyer Design: Layout Tips, Sizes and Print Setup What makes a good flyer design A good flyer gets one message across in the few seconds someone gives it. It has a headline people can read from a distance, one clear offer or event, the details needed to act, and a simple next step such as