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Letterhead Design: What to Include, Size and Print Setup What makes a good letterhead design A good letterhead tells the reader who sent the letter and how to reach them, then gets out of the way of the message. It uses your logo and brand colors, keeps contact details short and easy to find, leaves

Trade Show Booth Design: Layout, Graphics and Booth Rules What good trade show booth design does Good trade show booth design makes people stop and helps them understand what you do within a few seconds. Then it gives your team a comfortable place to talk with them. In practice, that means one short message placed

Business Card Design: What to Include, Size and Print Setup What makes a good business card design A good business card tells people who you are, what you do and how to reach you in a few seconds, and it looks like the rest of your brand. In practice, that means a clear hierarchy with

Vehicle Wrap Design: Layout Tips and USDOT Marking Rules What makes a good vehicle wrap design A good vehicle wrap design tells people who you are and how to reach you while the vehicle is moving or parked across the street. That means a large logo, a short line about what you do, one way

Restaurant Menu Design: Layout, Pricing and FDA Calorie Rules What good restaurant menu design does A restaurant menu is a sales tool, a piece of your brand and, for larger chains, a regulated document. Good menu design helps guests find what they want quickly, points them to the dishes you most want to sell, matches

Logo File Formats: Which Logo Files You Need and When to Use Them Which logo file formats you need Most businesses need their logo in two kinds of files: vector files for anything that has to scale, such as printing, signs and vehicle graphics, and raster files for everyday digital use, such as websites, email

Business Signage Design: Readable Signs and ADA Requirements What good business signage design does Business signage helps people find you, recognize your brand and move around your space without asking for directions. A good sign is readable from where people actually see it, carries as few words as possible, uses strong contrast and matches the

Cosmetic Label Design: FDA Rules, MoCRA and Design Tips Why cosmetic labels need a plan A cosmetic label has to look good enough to stand out on a crowded shelf or a product page, and it has to carry a set of statements that US rules require. Skin care, makeup, hair care and fragrance brands

Website Redesign Checklist: Plan, Launch and Protect Your SEO Why a redesign needs a checklist A website redesign is one of the few marketing projects that can make things worse if it goes wrong. A new design can look better and still lose search traffic, break links that customers and partners rely on, or drop

Food Label Design: FDA Requirements and Design Tips for Small Brands Why food label design is different A food label has two jobs that pull in different directions. It has to sell: catch the eye on a crowded shelf or a product listing, say what the product is and make someone want to try it.