Vikram Rout

Trade Show Booth Design: Layout, Graphics and Booth Rules What good trade show booth design does Good trade show booth design makes people stop and helps them understand what you do within a few seconds. Then it gives your team a comfortable place to talk with them. In practice, that means one short message placed

Vehicle Wrap Design: Layout Tips and USDOT Marking Rules What makes a good vehicle wrap design A good vehicle wrap design tells people who you are and how to reach you while the vehicle is moving or parked across the street. That means a large logo, a short line about what you do, one way

Logo File Formats: Which Logo Files You Need and When to Use Them Which logo file formats you need Most businesses need their logo in two kinds of files: vector files for anything that has to scale, such as printing, signs and vehicle graphics, and raster files for everyday digital use, such as websites, email

Website Redesign Checklist: Plan, Launch and Protect Your SEO Why a redesign needs a checklist A website redesign is one of the few marketing projects that can make things worse if it goes wrong. A new design can look better and still lose search traffic, break links that customers and partners rely on, or drop

Website Accessibility for Small Businesses: A Practical Guide What website accessibility means Website accessibility means designing and building a site so people with disabilities can use it, including people who are blind or have low vision, are deaf or hard of hearing, have limited movement, or have cognitive disabilities. In practice, it means content that

Ecommerce Packaging Design: Boxes, Costs and Unboxing for Online Stores What ecommerce packaging design is Ecommerce packaging design is the planning of the boxes, mailers, inserts and protective materials that carry an online order to the customer’s door. Unlike retail packaging, it has to survive a parcel network, keep shipping costs down and still make

How to Create a Brand Style Guide: What to Include What a brand style guide is A brand style guide is a document that shows everyone who works on your brand how to present it consistently: how to use the logo, which colors and fonts to use, how to write, and what images and layouts