Table of Contents
Speed optimization is an essential part of the success of your Shopify store. PROS Shopify speed optimization services will help your site load quicker and retain customers for longer. Many consumers are not willing to wait for a long time for a web page to load, so you should focus on various factors to increase the speed of your site.
In fact, 79% of customers who experience slow loading times won’t purchase from you again. In addition, 47% of online shoppers expect web pages to load within two seconds.
Optimizing your site for mobile
Shopify speed optimization can be an extremely beneficial tool for your online business. It can increase your mobile traffic and make your site more search engine-friendly. You can use various Shopify speed optimization tools to find keywords, optimize images, and videos, and get your e-commerce store in tip-top shape. Get optimum page speed with PROS Shopify speed monitoring services.
- First, you’ll want to review your navigation structure. Sort your pages by importance, and then add them to your menu. It’s also important to keep content at one level – this will benefit users and search engine bots.
- Secondly, make sure your menu is easily accessible. A thumb-friendly menu will make your site faster and easier to use. It will also make it easier for customers to find what they’re looking for. For example, a hamburger menu offers direct access to product pages and makes browsing faster and easier.
- Mobile optimization is an essential step for your eCommerce business. Mobile-friendly sites rank higher in search results. A responsive theme will allow content to flow seamlessly between mobile devices.
- Mobile-friendly sites will improve your website’s conversion rate. If you want to take advantage of the growing mobile user population, mobile optimization is a necessity.
- While it may seem daunting, a CRO expert can help you with this process. These professionals have years of experience in developing great website user experiences. They will analyze your mobile site and develop a simple, fast, and user-friendly theme for your business.
- The ultimate goal is to turn your visitors into paying customers. Ultimately, you can expect to see increased sales, improved customer experience, and reduced customer acquisition costs.
- Another important aspect of mobile optimization for your Shopify site is speed. Users don’t want to wait for pages to load. It can cause an unpleasant user experience, so don’t make it painful. For this reason, make sure your site loads fast and is accessible on any device. After optimizing your site, test it for speed using a tool like BrowserStack’s SpeedLa
Fixing broken links
Broken links can increase the number of HTTP requests on your website, resulting in slower page load times. Fortunately, there are several free tools available that can identify and fix broken links. These tools can help improve your site’s speed by removing broken links that will negatively impact user experience and sales.
- First, you need to determine where the broken links are on your website. You can do this using a broken link checker. The tool will show you where the broken links are located in the page code. After that, you can use the broken link fixer to make them work again.
- In addition to reducing bounce rates and affecting user experience, broken links also, directly and indirectly, affect search engine rankings. They send the wrong signal to search engines and can cause your website to be downgraded. Therefore, fixing broken links is essential for the speed of your Shopify store. get in touch with us to avail result-driven Shopify speed optimization.
You should also make sure to reduce the number of redirects on your website. - Redirects are designed to improve the user experience by redirecting visitors to a live page that is relevant to their query. However, they increase page overhead by adding additional HTTP requests and slowing down page load times.
Compressing large images
One of the best ways to take benefit of Shopify speed optimization is to compress large images. Images should be at least 70KB in size and should be at least 800px x 800px, although this will depend on the theme you’re using and what resolution you want the images to have. However, if you want to preserve the quality of your images, you should make sure that you don’t compress them too much. PROS offers scalable Shopify development services.
- JPEG files are the most common image format used on the web. They can translate a wide range of shades and colors and are therefore ideal for e-commerce sites. When you compress images for Shopify, you can save up to 70% of the original file size. This will allow your site to load faster and convert more visitors into customers.
- Increasing page loading speed is important for SEO and page rank. Google’s algorithm favors sites that have high page loading speeds. If your Shopify store has a low speed, it will be hard to reach the top of search engine results. Therefore, optimizing your website’s speed is an essential step in getting higher Google rankings. However, images can pose a unique challenge. High-resolution images are huge files and can take a long time to load.
- Optimizing your images for speed is critical for both e-commerce sites and for SEO. You can take advantage of a variety of image optimization techniques, including lazy loading, CSS minification, and development experience, to get the best possible results for your store. It’s also important to keep in mind that images are one of the largest components of the web, so optimizing them is critical for your e-commerce site.
Using Accelerated Mobile Pages
If you’d like to improve the speed of your Shopify store, you may want to consider implementing a Google AMP. This technology, which is short for Accelerated Mobile Pages, makes web pages load faster on mobile devices. There are several benefits to using AMP on your mobile site, including a lower bounce rate, lower loading time, and an improved click-through rate.
- In an analysis conducted by Walmart, the company found that by reducing the loading time of its website, it increased its conversion rate by 2%. That means that every month, this small boost will add up to $24,000 in revenue. The study found that a one-second reduction in load time can increase conversion rates by 2%.
- AMP pages load faster, and Google caches them automatically. The AMP format also helps increase conversions by adding features like a Buy Now button, skip-cart button, and a link to the full site. AMP pages can also match the header and navigation of your site to create a seamless transition.
- When optimizing for speed on your Shopify site, it’s important to keep in mind that load time is one of the most significant ranking factors in Google. If your site is too slow, you’re likely to lose traffic, revenue, and ranking in Google search results. Google has made the importance of page speed a priority with its latest Algorithm Speed Update. Geolocation testing can be a valuable tool for speed optimization.
- Another factor affecting page speed is the use of third-party apps. These third-party apps can add a lot of extra JS and CSS files to your site. These apps can also be detrimental to the speed of your website, so you should delete or disable any app that you’re not using.
Using Page Speed Optimizer
Page Speed Optimizer is a powerful tool that helps in Shopify speed optimization. Having a fast website will lead to increased sales, better ratings for your brand, and a better shopping experience for your customers.
- The tool has several features that can help you improve the speed of your Shopify store. These features will also help you make your site easier to load and will increase your conversion rates.
- Using Page Speed Optimizer for Shopify is free and can improve your store’s speed and performance. It can improve your page’s loading speed by reducing the amount of code your shop needs to display. It can help you optimize your images and code without affecting the quality of your content. You can also use this tool to monitor how fast your page is loading.
- A slow website will lead to lower conversions and less traffic. It is estimated that 40% of traffic will abandon a website if it takes more than three seconds to load. Some visitors may even switch to a competitor’s site. Slow websites hurt your bottom line. If you’re serious about increasing your sales and profits, you should optimize your Shopify site’s speed.
- Aside from optimizing your website’s load speed, you should also optimize your images. Images are a key part of an eCommerce website, because they give users a better idea of what they are purchasing. However, too many images slow your site down, and large images use more bandwidth.
In order to increase conversions and decrease bounce rate, focus on Shopify speed optimization.
PROS is a Shopify development agency that has over 15 years of experience in Shopify development, Shopify integration services, and Shopify migration services.
Get in touch with us today