|Cummings Business Consulting 2/18|
businesses - how they work and what they can do.
Many Sites have lost focus on what the Internet does best - which is efficiently distribute information.
are so many Sites trying to imitate television?
Do you want your Site to be invisible?
This 'invisibility' is the reason that when you search for something as ordinary as 'Campbells Cream of Celery Soup', the first result is either a distributor, an online store, or anything but the actual Campbells Cream of Celery Soup web page. Try it in GOOGLE.
not being found GOOGLE's fault?
Other large commercial Sites have design schemes where every page has the exact same name (URL address).
When every web page on a Site has the exact same URL, like Moet, (and many more on the Internet), there is no reasonable way to send others to any specific page on the Site.
Since every page has the same address, you cannot email a link, tell people the page address by phone, or send them to that page via any other means - other than click-by click instruction i.e. '"go to moet.com, then click the link 'VISIT MOET.COM (US)', then click the picture of the champagne bottle under the words 'discover our champagnes', then click 'White Star' on the list on the right of the picture on the next page, then mouse over the image of the bottle that slides out from the left..."
greatly hinders the marketing potential of the Site.
Okay, so the only reason this page was long, was if your website is not being found by Google, and some other search engines, with keywords your customers use, not industry terms you only know, your website is a waste of time.
of the slideshow talks about saving time by using proven technology, and
coupling that with a variety of common sense processes, procedures and