|
Why are you building a
web Site, and what is the expectation of its performance?
Most
companies want people to find their web Site through searches in the
search engines - among other things.
But there
are no 'other things' if no one visits your web Site since they cannot
find it. Some common mistakes include naming all of the pages with the
name of your company.
The first few pages will discuss the foundation, which is being found in
the search engines. From there, this will discuss other things a web Site
can and should do.
For many
companies with web Sites, (including Fortune 500's), how to 'be found' in
the search engines remains an unsolved mystery. I can help solve this
mystery.
You
probably would not be reading this page if this Site was not found in the
search engines.
The
result of not being found in search engines?
The
result is no traffic, or traffic that only comes from heavy media
expenditure. Not being found in search engines is as good as having a new
television show on a channel no one knows about. No one sees it, no one
finds it, no response - unless you specifically direct people to your web
Site which is far from ideal.
Where
should your Site appear in the search engine rankings?
If
your web Site does not appear on the first
page of results in Yahoo or
Google
(when you search for keywords your potential customers might), your web
Site is not working...
unless all you want is a web Site that people must be told to go to from
other sources - in the media, or by phone, or promotion - rather than find
it on their own.
Not being easily found in the first pages of search results eliminates the
possibility that new prospects you are unaware of targeting will find you,
your products, and your services - so likely you are losing business if
you are not appearing in the top of search results - and you may be losing
that business to your competitors.
Aren't
the Sites at the top of the search engine results paying to be there?
No, not this
Site, and not the majority. Sites written and designed for
the search
engines rise to the
top. You cannot pay for top placement but you can achieve it.
There
are many myths and mysteries about search engine optimization.
To resolve
all, there is no 'quick fix' and the technique to use does not
involve any code or meta tags but professional expert search engine
optimization works every time.
If you wish to learn quickly what to do to make your pages appear at
or near the top of search engine results and do the work on your
own, learn more about the search
engine optimization reports.
Why
are some Sites always at the top of search engine rankings?
The process of search engine optimization involves serious research, hard
work, an understanding of how search engines work, a knack for knowing the
keywords and keyword phrases that people will search for in relation to
your specific business, along with talent in putting all of this together.
Wouldn't
you prefer to have qualified prospects find your web Site at the exact
time that they are searching for your products and/or services?
Being
on the first page of non-sponsored, non-paid search engine results has
tremendous benefits and great value. The greatest value comes from having
'ready to buy' prospects.
For
example, Cummings Design does not need to do any other promotion outside
of its web Site since all its clients some from finding Cummings Design
through searches.
Once on
the Cummings Design Site, prospects learn everything about the company,
can see the work, can read about the services, and can even see what Rob
Cummings looks like. It is 'the next best thing to being there'.
Many
corporate Sites today are not very effective, starting with not being
found in the search engines.
The first level of frustration (that can be avoided):
How often have you been frustrated searching for a product or service
(especially one that you know exists) and not being able to find it?
Without
search engine optimization, the only way prospects know to go to your
company web Site (or that the Site even exists) is by being directed to
the Site from other media (like ads or direct mail which is costly and
less effective since it is 'offline'); or by calling the company (after
hopefully finding the company in the yellow pages), and then asking for
the web Site address.
The
second level of frustration (that can be avoided):
After you
find a Site, how often are you unable to get the information you need to
make a buying decision? Many Sites lack detail about the company, or
specs, or location(s), and/or photos (if you need to see the product or
the facility).
Rob can help you write your Site content and 'search engine optimize' as a consultant, or by doing it for you, using
proven methods that are logical and practical.
If you wish to do it all in-house or on your own, please click
here.
Best of
all, Rob's methods will keep your Site from the dreaded 'de-listing' that
can happen from improper search engine optimization.
Learn
more >>
Contact Us or return Home.
|
