Web Presence | Web development | SEO | Site Usability | Traffic
Why are you building a web Site, and what is the expectation of its performance?
Most companies want people to find their web Site through searches in the search engines - among other things.
But there are no 'other things' if no one visits your web Site since they cannot find it. Some common mistakes include naming all of the pages with the name of your company.
The first few pages will discuss the foundation, which is being found in the search engines. From there, this will discuss other things a web Site can and should do.
companies with web Sites, (including Fortune 500's), how to 'be found' in
the search engines remains an unsolved mystery. I can help solve this
You probably would not be reading this page if this Site was not found in the search engines.
result of not being found in search engines?
should your Site appear in the search engine rankings?
the Sites at the top of the search engine results paying to be there?
are many myths and mysteries about search engine optimization.
you prefer to have qualified prospects find your web Site at the exact
time that they are searching for your products and/or services?
For example, Cummings Design does not need to do any other promotion outside of its web Site since all its clients some from finding Cummings Design through searches.
Once on the Cummings Design Site, prospects learn everything about the company, can see the work, can read about the services, and can even see what Rob Cummings looks like. It is 'the next best thing to being there'.
corporate Sites today are not very effective, starting with not being
found in the search engines.
Without search engine optimization, the only way prospects know to go to your company web Site (or that the Site even exists) is by being directed to the Site from other media (like ads or direct mail which is costly and less effective since it is 'offline'); or by calling the company (after hopefully finding the company in the yellow pages), and then asking for the web Site address.
second level of frustration (that can be avoided):
Best of all, Rob's methods will keep your Site from the dreaded 'de-listing' that can happen from improper search engine optimization.
graphic design sales strategy