Resume: Rob Cummings/Writer/Designer/Producer/Consultant
1979-Present: Owner - Cummings Design Laguna Niguel, CA and Ft. Lauderdale, FL. Cummings Design is a unique full service advertising/design firm based on an innovative concept. As a pioneer in utilizing digital publishing technology, the company continues to remain at the forefront. From 1979-1992 , Rob Cummings managed a staff of eight to twelve in Fort Lauderdale, FL contributing as Manager, Creative Director/Copywriter/Marketing Consultant/Production Coordinator, and Account Executive. After a two year sabbatical, Rob Cummings continues to produce all advertising, multimedia and promotion for a select group of clients in addition to ongoing research in emerging media.
Founder - Essentuale
Laguna Niguel, CA
1997-Present: Owner -
keyword.com Laguna Niguel, CA
Virtual Creative Director/Producer - Benwin City of Industry, CA
Client List: Armor All, Aloe Creme Laboratories,
AnchorPad International, Anaheim Memorial Hospital, American Medical Communications,
Aquatic Systems, Bendix Avionics, Benwin, Boca Research, Clinical Creations,
Data Access Corporation,
Eclipsys, Emergent Technology, Furon, GameTek, Gould, Healthvision, IBM, Innovative Electronics, Jamo,
Lincoln Property Company, Mecon Health Management, MedicineNet, Microproducts, Optical Laser, Optima
Technology, Racal-Milgo, Radiance Magazine, ResoDirect, Silver Reef Health Spa and Cosmetics, Software
Development Corporation, Telecom Support Systems, Trenwick Reinsurance, Walker's Aviation,
WBLS and WRVH radio, William Lyons Property Company.
1986-1989 Owner It Makes Me Hot, Inc. Fort Lauderdale, FL : Created trademark design; marketed and sold over 100,000 imprinted sportswear and related items in 12 major U.S. cities
1986-1989 Owner VideoMessenger Inc. Fort Lauderdale, FL : Video production company and manufacturer/distributor of state-of-the-art video presentation hardware -wrote/produced/directed video and marketed product
1978-1979 Creative Director TIF Instruments Miami, FL : Reorganized in-house advertising agency/Designed corporate identity system/Upgraded and managed all advertising, promotion, packaging, and cooperative programs
1977-1978 Designer Muir, Cornelius, Moore New York, NY : Designed and coordinated sophisticated corporate identity systems including brochures, ad campaigns, exhibits, annual reports for a variety of Fortune 500 clients including IBM, Pfizer, Union Carbide, Continental Insurance Companies, Standard Telephone, Con Edison, Addressograph-Multigraph
1973-1977 Bachelor of Fine Arts - Graduated top ten : The Cooper Union For The Advancement of Science and Art New York, NY Four year full scholarship. Studied under leading marketers and designers including Herb Lubalin (PBS), Louis Dorfsman (CBS), Massimo Vignelli, Milton Glaser, Ivan Chermayeff and Tom Geismar (Mobil Oil) , etc. Emphasis on marketing/film and video.
References, portfolio, demo reel, CD, and other samples available upon request.
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