Rob's resume:

Rob Cummings knows about a lot of things - from training, self-education, and life experience

Resume: Rob Cummings/Writer/Designer/Producer/Consultant

1979-Present: Owner - Cummings Design Laguna Niguel, CA and Ft. Lauderdale, FL. Cummings Design is a unique full service advertising/design firm based on an innovative concept. As a pioneer in utilizing digital publishing technology, the company continues to remain at the forefront. From 1979-1992 , Rob Cummings managed a staff of eight to twelve in Fort Lauderdale, FL contributing as Manager, Creative Director/Copywriter/Marketing Consultant/Production Coordinator, and Account Executive. After a two year sabbatical, Rob Cummings continues to produce all advertising, multimedia and promotion for a select group of clients in addition to ongoing research in emerging media.

2000-Present: Founder - Essentuale Laguna Niguel, CA
Essentuale is an umbrella organization encompassing all the aspects of looking good and feeling good naturally. Three main aspects are: outside the body with personal care products, inside the body with advanced nutritional products, and mind and spirit with adventures and experiences of a lifetime.

1997-Present: Owner - Laguna Niguel, CA
A unique multi-search engine/internet keyword service, which Rob Cummings created and continues to manage, pioneered the concept of internet keywords without the use of plug-ins. Currently supports over 30,000 members and receives over 6,000 unique visitors each day.

1997-2000: Virtual Creative Director/Producer - Benwin City of Industry, CA
As an outside day-to-day Consultant, performed all duties of an advertising agency/design firm. Renamed the company, launched the first flat panel audio system, developed and managed packaging, promotional materials, and printing; created and managed the Benwin web Site, negotiated contracts; produced a three-minute 'music video style' video.

Cummings Design Client List:  Armor All, Aloe Creme Laboratories, AnchorPad International, Anaheim Memorial Hospital, American Medical Communications, Aquatic Systems, Bendix Avionics, Benwin, Boca Research, Clinical Creations, Data Access Corporation, Eclipsys, Emergent Technology, Furon, GameTek, Gould, Healthvision, IBM, Innovative Electronics, Jamo, Lincoln Property Company, Mecon Health Management, MedicineNet, Microproducts, Optical Laser, Optima Technology, Racal-Milgo, Radiance Magazine, ResoDirect, Silver Reef Health Spa and Cosmetics, Software Development Corporation, Telecom Support Systems, Trenwick Reinsurance, Walker's Aviation, WBLS and WRVH radio, William Lyons Property Company.

Experience: Creative Director Fisher Business Communications 1993-1994 : Updated computer production systems, managed all creative. Contributing Writer Publish! Magazine 1988-1991 : Writer and product reviewer on Apple Macintosh-based desk top publishing software. Project Consultant SS Norway 1979-1980 : Designed all signage - directional, deck, bar/restaurant graphics for refurbished SS France. Adjunct Professor The Art Institute of Fort Lauderdale 1983-1985 : Taught portfolio classes to graduating students Guest Lecturer Society of Technical Writers 1983-1985 : Conducted seminars helping technical writers understand printing and production processes

1986-1989 Owner It Makes Me Hot, Inc. Fort Lauderdale, FL : Created trademark design; marketed and sold over 100,000 imprinted sportswear and related items in 12 major U.S. cities

1986-1989 Owner VideoMessenger Inc. Fort Lauderdale, FL : Video production company and manufacturer/distributor of state-of-the-art video presentation hardware -wrote/produced/directed video and marketed product

1978-1979 Creative Director TIF Instruments Miami, FL : Reorganized in-house advertising agency/Designed corporate identity system/Upgraded and managed all advertising, promotion, packaging, and cooperative programs

1977-1978 Designer Muir, Cornelius, Moore New York, NY : Designed and coordinated sophisticated corporate identity systems including brochures, ad campaigns, exhibits, annual reports for a variety of Fortune 500 clients including IBM, Pfizer, Union Carbide, Continental Insurance Companies, Standard Telephone, Con Edison, Addressograph-Multigraph

1973-1977 Bachelor of Fine Arts - Graduated top ten : The Cooper Union For The Advancement of Science and Art New York, NY Four year full scholarship. Studied under leading marketers and designers including Herb Lubalin (PBS), Louis Dorfsman (CBS), Massimo Vignelli, Milton Glaser, Ivan Chermayeff and Tom Geismar (Mobil Oil) , etc. Emphasis on marketing/film and video.

Art Director's Club of New York/Strathmore Graphics Gallery//Crane Certificate of Distinction/SD Warren Certificate of Distinction

References, portfolio, demo reel, CD, and other samples available upon request.

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