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Smart methodology Systematic approach Entirely online
Serving
the world
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Branding : Brand, company, service, product names, naming conventions, and how to choose and protect a Mark (brand name). |
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Company, product and service naming today is trickier than ever due to the Internet, globalization, and the mergers of multinational corporations. On the Internet it's usually not long until someone in the world finds your new name, and if that name happens to infringe on the rights of another, you face the possibility of a trademark infringement law suit. A trademark infringement law suit often begins with a demand to cease and desist use of your name. Your name is a trademark or 'Mark'. The cease and desist order typically is a letter that you must timely respond to or face the consequences the cease and desist letter describes. Generally a cease and desist letter demands that you cease all use of your name and eliminate everything with the name on it in 5 days or face legal action. The amount of time you have to stop all use varies, yet not dramatically. Creating a safe name, and one that's good for marketing, and one that has an available URL, and one that also may need to meet other criteria, is a long, painstaking process where cutting corners only results in increased liability. Create and use brand, product, company and service names with trademark laws in mind, and you win. If you do not, you really might lose everything with the name. A safe and well-researched name will limit the chances of being accused of infringement or facing an opposition or law suit. A smart choice of the exact name and goods and services you apply to trademark will reduce the chances of a refusal by the trademark office and the name never being allowed a trademark registeration. I spend a lot of time helping people that did not do naming properly - and helping them keep their name when they face opposition, more common than ever.
I
did my own naming safely and still had to defend myself. At least I
could win - and the reason is I was smart in the beginning - when
I chose the name.
/rob cummings/
Please read
How Trademarks Work
right
now.
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