More than you imagine.
can help you avoid a trademark opposition and with
SHOP AROUND (unendorsed)
Branding : Brand, company, service, product names, naming conventions, and how to choose and protect a Mark (brand name).
Trademarks rely on
commerce which is fluid and ever changing, so what may be safe today may
present problems 5 or 10 years later. There are ways to be safer.
Many brand naming firms (companies that develop brand, product, service names), law firms, in-house counsel, marketing directors, and brand managers overlook these facts (in layman's terms):
Naming and names that become strong brands are governed in commerce more so than law, so even the best trademark or Intellectual Property counsel may overlook the marketing and commerce-related aspects - features, opportunities, risks and liabilities - we will identify.
Oppositions based on names can be disastrous, and we help avoid them.
To prove that oppositions to names (which are law suits) are based in commerce more than law, see the Dupont Factors now - then come back here.
You may be a bit surprised about what really is in a name - risk and reward.
Though it rarely makes the News - the millions of dollars successful companies spend to keep their brand and product names - and defend them - is shocking - yet understandable once you understand naming and trademarks.
Cummings Design has created names for companies, products and services over 31+ years, and none had trademark problems, other than our own that was won.
Did you know you can fairly easily lose your name (and owe others)?
opposition or cancellation often comes as brands become famous - the
worst possible timing - and not always very famous, just slightly 'more
What most don't realize is that companies must oppose and petition to cancel trademarks and trade names - registered or not - to comply with legal doctrines.
Is a company you know opposing in your industry?
Avoid a trademark problem from the start - and reduce the risk.
Casual company, brand, product service and/or domain naming can result in far greater risk and liability than many consider, or understand.
The most important asset of any company is names: company, product, service, brand names, and the biggest mistake of all is overlooking brand name safety.
The wrong name can create
incredible problems, put your entire business at risk, and make you liable
for damages - whether you knew or not has no bearing.
Choosing a 'smart name' is both trademark insurance and good marketing.
approach we take to company naming, brand naming, product naming,
service naming, and
domain names involves many disciplines and considerations.
Backwards approach? Not if you want to keep your name.
not least, the names and naming conventions we help develop are clever
and memorable, easy to spell, work perfectly for marketing, though first
and foremost the names carry minimal risk (so you don't have problems).
Learn more about why you need our help before you even use a name. >>
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