Radio spot script writing and production

This is a sample of the steps we take in developing, writing, and refining a radio commercial campaign.

We write each, record it for timing, and then discuss with our client. You will see different approaches to each radio spot.

Once finalized we source the voice talent and produce the spots via Internet.

The radio spot scripts below are in the order we developed them from Script 1 to Script 9. Client discussion notes we make have been removed.

You can play each by clicking ‘Listen’.

For ‘sketch purposes’ we mimic the voice talent then have the voice talent later record based on hearing our ‘sketches’.

Sample Script – 60 seconds

MALE NARRATOR:
(authoritative)
As seen on the Today Show, this one button mobile phone is compact, goes anywhere a cell phone can, and is ideal to share with the whole family.

FEMALE VOICE 1:
(lively):
My son brought it on his school field trip, dad brought it to his doctor’s appointment, I just threw it in the glove box to pick up the kids from camp.

MALE NARRATOR:
Press the bright red call button and a live operator answers. No numbers to program or store. The live operator, your very own live personal assistant, gets you the help you need – day or night – for emergencies – instant connections to friends and family – even driving directions. It can be a lifesaver, and it’s free.

FEMALE VOICE 1:
Free?

MALE NARRATOR:
Yes. For a limited time, this $199 one button mobile phone is free.

FEMALE VOICE 1:
Wow.

MALE NARRATOR:
Wow is right. For safety, security and peace of mind, the one button mobile phone is ideal for the whole family.

FEMALE VOICE 1:
Can you send a tow truck?

MALE NARRATOR:
No, but your live personal assistant can. Just press the bright red call button.

To get your free one button wireless phone, call 1-800-378-2957 or visit ONEBUTTONPHONE.COM, that’s ONEBUTTONPHONE.COM. Call 1-800-378-2957 or visit ONEBUTTONPHONE.COM to get your free one button phone today.