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WORLDWIDE SERVICE
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©
2003-2013 Cummings
Design - All rights
including processes and procedures reserved worldwide. Cummings Design
also owns
ESSENTUALE
®
- Aside from the services above -
In 2012 Rob Cummings re-launched his own brand,
ESSENTUALE ®,
world's best and finest shampoo, conditioner and body wash - ever.
An ideal
gift for him, her, them, you!
Please
click to see or purchase
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We help
develop smart business and naming strategies with you - entirely online.
While we do many things, Rob Cummings' primary focus is on safe and
smart naming and logo and packaging design to avoid trademark problems.
Rob became so busy with trademark problems and naming that Tom now does
Rob's
packaging design.
Rob is a
business
naming consultant that helps create and assess brand, company, product
and service names with high-level naming advice and recommendations based on avoiding
naming
pitfalls and trademark problems.
Naming is more perilous than ever before as a result of the Internet and
globalization, and Rob, as a
naming consultant with extensive trademark experience, helps you develop
and evaluate the best
name - and keep the name.
Why should you have Rob
involved as a naming consultant even if you're already engaged with a
naming firm and attorney?
- Trademark
attorneys rarely understand marketing to the degree Rob does (33+
years) and
Rob's own TM problem.
- Business, company,
and brand naming consultants and people that create names rarely
understand trademarks, trademark infringement, likelihood of
confusion (the main claim in trademark infringement law suits) as
Rob does.
Rob quickly identifies
business names and designs that could create trademark problems - and suggests
alternatives.
With experience on both sides - creative and trademark - Rob helps civil
attorneys, trademark attorneys, design firms and naming companies, brand
managers and others create safest names, properly use names as
trademarks, and/or (or if after the fact), helps resolve naming problems
that become trademark oppositions, cancellations, and district court law
suits.
Designs also create
infringement problems related to trade dress (the look of the packaging,
colors, design elements, and fonts)
and Cummings Design is one of very few firms with a focus on safer
graphic design to help avoid infringement claims.
Very few designers think about the legal aspects, very few attorneys understand the design aspects, so it's blind leading the blind and (far too often) off to a world of trouble these companies go. Great for the attorneys, not so great for their clients.
Trademark,
naming, positioning, packaging, marketing, smartest business strategy -
in a smart step by step online process.
With
uncommonly
broad experience
Rob
and those he recommends inspire, create, develop, suggest, refine and
help execute
well-conceived,
clever, smart
names,
business
plans,
marketing plans,
startup and product launch strategies -
and other business-related solutions - along with
design,
packaging and promotion.
From big picture to granular detail, we cover
a lot of ground, in many disciplines, making
people think hard - about many things - until it hurts, yet leading to
reduced risk, smarter choices, better immediate and long term outcomes.
Save
time, fuel, airfare, even the environment, by staying right where you
are, and being safer and more productive.
The solutions we inspire, refine and develop, solve business problems, avoid business problems from the
start (or
startup),
reduce
many types of risk; identify and leverage undiscovered opportunity.
With or
without other advisors - startups, established business,
entrepreneurs, investors and attorneys involve us in branding,
trademark help, naming, business and marketing plans, strategies, business
development, agreements, and more - and use our advice and
recommendations to make better decisions.
Have a trademark problem?
Click here
Need help applying for a trademark?
Click here
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We
know about a lot of things.
Since 1979, we've helped make the right choices - for better outcomes end
to end.
Hourly,
we
help develop best business solutions by phone and online by encouraging, inspiring, and
by sharing our years of knowledge and experience, asking and answering questions, offering options and alternatives,
inspiring in-house and outsourced talent, developing concepts and strategy,
providing thoughtful ideas and advice, and helping everyone make the
right choices across the board - wherever they may be.
Online service, proven
process, innovative billing, smart, engaging, step-by-step methods.
We'll candidly discuss things others may overlook, suggest things
others might not think of, and carefully explore all options, alternatives, and contingencies, to help uncover
brilliant
solutions.
Read our client stories now
>>
In our 30+ years, we
have repackaged products, renamed them, changed directions, revised
formulas, recommended other operational and procedural changes that are far removed from design,
yet add up to reducing costs, increasing chances of success, limiting
liability, improving quality, and producing significantly better results
- consistently and year after year.
The trademark help we
provide to attorneys and individuals, brand managers and company owners
goes well beyond company, product and service naming to dramatically
reduce the chances of trademark opposition or cancellation - a little
known yet common business liability. See
trademark help opposition FAQs.
Never
'know-it-all'
yet always inquisitive
and in search of a better process, procedure, or
concept,
we
help companies succeed in many ways, whether we're placed in
the lead... or just helping along the way.
Those that have been through our process report enjoying a restful night's sleep for years - often
their entire lives.
Help save the environment by doing more
online. Learn more >>
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Some of the things we have made work better:
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See the difference between a 'nice design'
and successful business strategy.
A
few success stories...
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Medicinenet bought by WebMD partially as a result of the new information
structure we recommended.
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N.V. Perricone MD and our online Personal
Prescription concept increased sales from $2500/month to over
$350,000/month in just four months - with additional benefits.
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SpecialtyMatch Network's initial niche dating concept
transformed a social
networking focus that greatly broadened the appeal to a much wider
audience while resolving numerous other issues.
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World's
first flat panel speaker is launched with a $70K music
video
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Lloyds
of London competitor launches by cutting 2500+ old school ties' off
the necks of top executives.
-
As
a trademark consultant and advisor, we help avoid
trademark problems and resolve trademark issues
"...
you brought up points that we would have never thought to address."
Contact us for ideas, concepts and reviews related to partnerships,
agreements, proposals, work in progress,
promises made, methodology, pricing, as well as other aspects of design, marketing, printing, video production, web site development,
advertising, packaging, trademarks, search engine optimization, branding,
animation, and other things we do.
With
our online store, it's easy to get true professional help
hour after hour without a
retainer or contract. See
rates >>
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