A corporate facelift and makeover that really works.

Rob Cummings knows about a lot of things – helping companies, attorneys, brand managers with an equal focus on sound strategy, clever approach, and safety.

I help with corporate facelifts and makeovers that go beyond skin deep.

Cosmetic solutions simply cover up larger issues.

Often the business has been around a while, the group has lost focus, and you’re looking for a facelift that goes beyond cosmetic – whether the group knows it or not. That’s what I help to do.

In many cases it’s difficult to get the group to decide on where to go for lunch, much less the direction¬† to take the company.

To begin to analyze, I will send you a Business Plan Worksheet. I can meet with you, though it’s often unnecessary.

The worksheet is free of charge, and we may never write a formal business plan – though we will make many decisions and discoveries in the process.

The Business Plan Worksheet includes:

what you do
who you were and are
where you want to go
the competition
the indirect competition
sales
operations
procedures and methods
and more

Like a Doctor’s ‘patient interview’, the Business Plan Worksheet covers every aspect of your business. You fill it out the best you can, then send it back to me.

We send the Business Plan Worksheet (a Word document) back and forth a number of times, and:

comment
discuss
ask questions
bring up and resolve issues
develop criteria
assess the past and future
offer new concepts
make discoveries
make decisions

Once we feel we have all the answers, the Business Plan Worksheet (edited and refined) becomes the blueprint and leads to:

positioning
look and feel
tagline
corporate mantra
promotional and marketing materials
and everything else… often as granular as to how the phone is answered.

A top to bottom approach that also may include:

new logo or update
new slogan or “tag line”
complete web overhaul
image makeover
fresh appearance to the market
increased staff and industry excitement
other features and benefits

The exercise is as valuable as the result.

Very comprehensive, the exercise is of equal or greater value than the outcome.

I say this because this process becomes a step-by-step group effort, where the group has made certain decisions that enable ‘opinion-free’ judgment. It’s also exciting and stimulating since all participate.

Moving forward becomes easy since we have created and agreed upon a direction, goals, objectives and a course of action in virtually every aspect of the business.

Definition maintains focus, avoids clouded judgment, and diluted results.

Great ideas and judgments are based on the process…

Strategies developed based on thorough analysis
Risks minimized w/ contracts, agreements, methods, policies, procedures
Business problems avoided w/ best practices, policies, communications
Best outcomes are achieved by thinking everything through

“My partners and I like the no nonsense way you approach your job and you brought up points that we would have never thought to address.”

What should a good business plan/strategy do for a project or business?

assure success with careful pre-planning
consider every aspect
outline the steps to take (and the order of steps)
become the ‘blueprint’ to follow
make a convincing ‘case’ for success
keep things on track
help maintain focus
determine best procedures
provide contingencies
define the opportunity in succinct layman’s terms
assure investors (if necessary)
include a marketing plan
include a partnership agreement
include an exit strategy
define roles and responsibilities