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NatureBright F20:20 full spectrum floor lamp sell sheet
was created as part of a launch
that included naming the company, naming the product, logo design,
retail packaging design, promotional copywriting, web site design,
search engine optimization copywriting, press release copywriting,
printer sourcing, trademark research, consulting, and business advice. Naturebright is located in
Irvine, California.
Rob
Cummings was hired as a project basis off-site outsourced graphic designer, copywriter, business
consultant and advisor.
Rob had the product photographed by an
Orange County Southern California large format digital photographer,
managing and art directing the photography by email. Final images were
uploaded to Cummings Design via ftp and Rob then did all of the digital image retouching as well as
everything else for the company and product launch.
All of the work was
approved, managed, and via Internet.
Printing was handled in China as well as the U.S.
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