Healthvision Health Care | Branding | Positioning | Marketing | Advertising | Strategy |
Look & Feel
develop the Internet,
Extranet and Patient, Physician, Employee and Community portals for the 1400 member hospitals
(formerly VHA) now brings together and serves.
lead and bring focus and harmony to this major project involving many individuals who handled many facets of the
transition (from VHA to Healthvision).
and directed over 50 staff members - sales, marketing, front and back
end IT - in the writing and development of Healthvision's first public Internet Site and four
Extranet portals - from his offices in Orange County, Southern
began with a two day trip to Irving, Texas where Healthvision is
Rob conducted two days of meetings with all key Healthvision staff
members as well as the Healthvision advertising agency.
In the morning session of the first day, Rob's goal was to determine
existing problems and issues which he did by making sure everyone felt
comfortable and by conducting a very open and genuine meeting. In
the afternoon session, Rob helped develop a plan of action and made sure
all the heads of all the various departments - marketing, sales, front
and back end IT - were in sync with the program, in agreement with all
of the elements, processes, policies and procedures, and could work with
Rob returned the next morning the Healthvision's headquarters to meet
with all individually (or in small groups) and confirm all remained in
agreement with what had been discussed the day before, he then got back
on a plane to Southern California.
that, for the next few months...
From then on Rob managed the project entirely via Internet which was the
only way to accomplish a project of this scope with so many participants
in so many geographic locations and time zones.
enabled everyone to stay on track and communicate most effectively.
Phone calls would have bogged the project down and it never would have
been completed on time and with as few problems.
email, with processes and procedures Rob implemented and managed,
everyone could respond when available, review previous emails to check
progress and details, get new text and graphics, and remain on schedule
Aside from handling numerous other details, Rob created the Healthvision
logo below and the tag line 'Web enabled healthcare that works' plus
other elements you can see by clicking
to Cummings Design.