Skin Care Marketing Strategy | Web Site
enabled N.V. Perricone MD to grow from a $2,500/month
e-commerce Site to a $350,000/month web Site in just 3 months.
Creations manufactured a line of age-defying cosmeceuticals under the
N.V. PERRICONE brand that was virtually unheard of when they came to
us for help in increasing sales in the year 2000.
Perricone M.D. Cosmeceuticals has today become a household name in skin care,
featured in stores such as Nordstrom and Sephora, and seen frequently in
one hour specials on PBS.
We helped N.V.
Perricone when it had just a four person office back in the year 2000.
Problems and issues quickly identified.
former N.V. Perricone (Clinical Creations) web Site was difficult to navigate and did not give the company
or its products the professional look required. It also did not help
consumers understand the products.
There were problems with
the e-commerce and order fulfillment systems. The office staff did not
know how to effectively use the Internet and needed help with networking
their offices. Customer product returns were the result of a lack of
clear product information on the former web Site, as well as an unclear
Site navigation system and process.
Solutions in many areas very rapidly and
of these problems and issues (and more) were resolved via processes Rob developed, a
change in vendors, an entirely revamped web Site with retouched and
clearer photos and more clearly written product descriptions, staff training and education
on-site and off, technical and procedural support, strategies, and other techniques
Rob employed to make the Company
run smoother and more efficiently.
its first three months - $2500/month to $350,000 month - and doubling.
the changes Rob made, the N.V. Perricone Cosmeceuticals e-commerce site,
(which had been generating only $2500/month in
sales), was generating over $350,000/month in sales - and doubling every month.
Site also helped train the staff and helped train retail consultants
across the country.
Personal Prescriptions made a big difference.
marketing strategies included complete product descriptions, a process
for buyers to determine their own unique prescriptions on-line, and a
full prescription concept. The 'full prescription' concept transformed
buyers from buying just one product to buying a complete regimen. The full prescription concept
$77,000 in sales alone during the first three months.
as Rob designed and wrote it.
to return to Client Stories.