BENWIN Consumer Audio
| Branding | Positioning | Marketing | Advertising | Strategy | Look & Feel

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The first brochure.
The cover of the first brochure said all it needed to...

very cool, ultra-thin... new flat panel speakers.



Inside, the brochure let people know it was a speaker, but a different type of speaker.


On the web Site and in the video Rob animated the panel to demonstrate how it works.

 

 

 

Fully open, the copy reads:

Headline:
The new shape of sound.

Text:
The new shape of sound is thin, elegant and flat.

The basis of the technology is this exciter fabric, a revolutionary new material capable of producing sound in a completely flat surface.

The Benwin Flat Panel series 2000 is the first of a new line of speakers featuring NXT technology.

Priced to appeal to the average consumer, the Benwin BW2000 is a product truly ahead of its time.

Then there was much more...

Click the forward button to see what else Rob did for Benwin.
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