AM International | Branding | Positioning | Corporate Identity | All aspects of Promotion
Here's the story:
Addressograph merged with Multigraph to become AM International in 1978.
been around since the 1890's. During all that time, each of its many
divisions designed their own materials. The result was a completely
disjointed look, and lots of waste.
The benefits were
great, the cost savings were very significant - by design.
The re-branding of AM
in the manner described above saved hundreds of thousands
of dollars in
printing costs, product labeling, vehicle identification and other unnecessary
duplication - as well as in design fees - while making AM International
appear to be a very strong, stable and powerful company.
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