Match Network |
Strategy | Web Site | Naming | Positioning
helped transform the initial concept for a niche dating site, improved
it, developed new revenue streams, and strengthened it by suggesting the
platform become social networking.
Network came to us thinking it wanted to develop a series of upscale
niche matchmaking (online dating) Sites.
branding, trademark, naming, and logo(s) - we helped - yet we went far
beyond the initial 'project description' - providing much greater
overall value - which is what we do.
better, smarter, broader - with numerous advantages.
Match ended up with a concept from us for Sites dedicated to social
networking - a much broader and much more powerful concept.
Our social networking concept increased the value of the dating Sites -
and any other web properties in the future - while it enabled the entire
concept to be more appealing to a much wider audience - consumer and
corporate - and continues to.
Problems and issues identified.
The greatest problem we helped overcome was the stigma associated with
all dating Sites.
By changing this focus and position to 'social networking' from 'pure
play niche dating', and 'getting together for business and other reasons
aside from simply dating', i.e. the big idea of 'social networking', we
identified and helped develop provided Specialty Match with a platform
that was far broader, had many additional features and benefits,
eliminated some of the issues inherent in 'pure play dating', and and
offered numerous opportunities that extend well beyond what had been the
Solutions in many areas.
With Specialty Match Network - as with many we help - we provided
solutions that went well beyond catchy headlines - though we also
developed the tag line 'We bring people together' to describe a very big
concept in a few simple words, and a poignant and unique positioning
Specialty Match is now on it's own, though you can see what developed by
visiting the Site>>
to return to Client Stories.