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SEO
FAQs
Frequently
asked questions about me and SEO: Many
remain unsure if anyone claiming to be a search engine optimization
consultant, expert of professional can make a Site appear at the top of
web search results since achieving top web ranking and position appears to
be so mysterious.
My
report will 'reveal the magic' behind search engine optimization and
appearing on the first pages of search results.
Like a
magic trick, once I reveal how appearing in the top of the search results is
done (in my report), you will likely be amazed.
At the same time, once I reveal the secrets and eliminate the
mystery, you will quickly realize that what you believed was 'magic' was
instead a smart method and solution based on knowing how search engines
work and how people work with search engines.
Can you build a Site
for us (instead of the report)?
Yes. Some prefer me to build, while others prefer to have their teams
build.
How
long does it take to achieve top position?
For many Sites, especially those that are not search engine optimized, the
results can be seen in 2-8 weeks, yet I have seen this happen in less
time. There are a number of variables that will be explained in my report.
In most cases, your Site or pages should be able to achieve first or
second page results (depending on variables), and in many cases, first
page results. I will let you know your chances of top results at the time
you contact me to buy my
report.
In all
cases, performing search engine optimization is much better than doing
nothing at all - and my strategies will also help improve your business
and its operations.
What
if we have no chance of top position?
This is rarely the case, though if I feel you may not be able to achieve
top position and ranking, I will not sell you my report.
How
do we know you can do successful SEO?
You can see some
examples and try some searches here.
These example results are real yet shown on a page that I made sure was not indexed by the search engines
(with simple code I added so the search engines would not de-list me). How
did you become an SEO expert?
I
am able to provide expert and professional search engine optimization
techniques, recommendations, strategies and consulting as a result of years of broad
experience in marketing and promotion (since 1979), combined with hands-on
experience with the Internet and SEO since 1997 when I created and launched
keyword.com. In
one aspect of my life (of which there are now many), I am a writer and designer. I
have read a great deal
about search engines and search engine optimization and made it work for
my own Sites and the Sites I design, write and develop for clients. I
developed a technique and method that worked, continues to work, and is
makes so much sense that it should work well into the future. Are
you a code guy?
No, I don't write code and am not an IT guy. I leave the code to the
IT guys yet I understand the process. My technique and method does not
involved any tricky code or coding. It's based on marketing, promotion,
and understanding the Internet and how people use it. How
did you learn so much about appearing top in the search results and
maintaining top result position and ranking?
Admittedly, I spend far more time than I probably should researching with
search engines for multiple projects I am involved in that are not SEO
-related (for business plans
and competitive
research which I also do). This keeps me
abreast of the Internet, the world, and the
latest search engine optimization strategies since I am quick to identify
how Sites achieve top ranking and why others do not. Are
you a page rank or computer genius?
No. This is likely the best reason to have me advise you on how your Site
can appear in the first pages of web results. Others
that spend all day every day doing search engine optimization or who have
any sort of specialized background in any one specific area - computers
for example - have a hard time understanding the marketing and business development
strategies and tactics required for advanced search engine optimization.
Many I have spoken to remain confused about the basics and fundamentals of
search engine optimization. This may be because they are too close to the
code or other technical aspects, or because they are not adept in
marketing. Search
engine optimization simply requires knowing how to make it work, and a
knack for understanding people and the psychology of searching. Do
you have an 'in' at the search engine companies to do this?
No. There are no 'inside' deals that I have ever heard of. I simply know
how search engines work, how people using the Internet work, and how to
make appearing high in the web search results work. To learn how Sites
achieve top ranking and position took years of reading, practice, testing
(which I still do all the time for clients as well as my own businesses).
Is being an SEO advisor all you do?
No, and that's probably best. In my 'other life or lives', I could be
considered an entrepreneur. I have owned my design firm since 1979 (which
has always involved much more than graphic design), as well as been
involved in many other projects and activities that enabled me to do and
experience a great many things in my life. All of this has helped me to do
better search engine optimization. Everything
I have done has required some form of copywriting, sales, and being a good
communicator. If you wish, you can read my Bio.
My latest interest is ESSENTUALE
though I continue to own Cummings
Design and keyword.com
and am always thinking of and becoming involved in new endeavors. Part
of what makes a successful search engine optimization consultant or
advisor is having broad experience in many areas of life and business. What
makes you a better choice for SEO advice?
Formal education, over 27 years experience, a lifelong quest
for knowledge, and an entrepreneurial attitude, aside from basic search
engine optimization techniques that will help you gain top web search
position. The
ideas and concepts I provide while developing your search engine strategy
will include the basics and fundamentals yet will also go far
beyond that of most others. I will help you get off to the best start in
achieving top search engine results now and in the future with my report. How
does one know and choose the best search engine optimization specialist,
company, or consultant?
When
choosing a search engine optimization consultant or company to help you
learn the techniques of SEO, the
writer with the broadest background, experience, and creative mind may be
your best choice. My
broad experience and talent as a promotional copywriter and business
strategist helps me to help others as a search engine optimization
strategist at both basic and advanced levels. I also write and develop business
plans, that helps me understand more about all aspects of business. At
advanced levels of search engine optimization, understanding business
operations helps. Other
SEO guys say they have a fast, easy solution, and we don't have to do
anything to achieve top results. True?
If any search
engine optimization specialist or
company tells you they know tricks to 'outsmart' the search engines, they
are very much mistaken. You might choose to buy my report or pay me my
hourly fee to analyze claims made by others that seem unrealistic or are
hard to believe. Some claims that I have seen made are so outrageous
that I might warn you for free to avoid having this reflect poorly on the
qualified professionals involved in SEO. To many, SEO remains a mystery,
and unfortunately this includes a great number of people who claim to be
experts or professionals. What
are the qualifications to look for in an SEO advisor?
A
search engine optimization consultant with broad experience (especially as
a copywriter and with a marketing background) may be your best bet. It
helps if your SEO consultant or advisor has a proven and
time-tested method, vision, innovative marketing strategies, and a thoughtful, analytical
mind - plus is a good communicator who can explain SEO to you and others
involved in your Site development and business development. A
good SEO advisor or consultant will help you learn
how to appear at or near the top of search engine results, and how to
remain at the top of the results without trying to maintain ownership of
your Site or hold you hostage. This
sounds like your best bet to start achieving and then maintain top web
result position could be me! To get a better idea of who I am and everything I
have done since 1979, you might want to click here. What
about other SEO experts?
A number of SEO consultants are very good at what they do though, as with
all professions, some are not good at all and can cause you tremendous
problems. With me, you will learn safe and proven strategies that will
never go out of style or become outdated - and chances are very high that my
solutions will work for years to come - though no one can honestly
guarantee anything will last forever.
Are all SEO consultants the same or equally qualified?
No. The good SEO advisors learn about you and your business, industry and
market, and base their search engine optimization recommendations on solid
concepts and ethical reasoning that the search engines never have a
problem with. The recommendations and advice of some 'so-called' SEO
professionals and companies who do not know what they are doing can be ineffective at best and very risky in
the worst case scenarios.
Are all qualified SEO advisors the same?
Though the most qualified and best of the SEO professionals may not all be
as creative in their recommendations and advanced strategies, and some may have a bias towards
marketing while others have a bias toward technical aspects, the
principles and fundamentals of good search engine optimization
methodologies are essentially agreed by all that are qualified and
professional.
The difference in SEO consultants is evident when you go 'beyond the
basics' and my feeling is that a marketing professional (like myself) will
provide the most creative strategies and competitive recommendations since
marketing and business development are closely tied to advanced search
engine optimization techniques. What
does writing and communicating have to do with SEO?
Everything. Even
if you find a broadly experienced SEO advisor or consultant, they may
not have talent in being a good writer or communicator.
Being able to tell your story in a clear manner on your Site is an important aspect of
the job of a good search engine optimization writer.
Being able to explain how to do search engine optimization to a team of
writers, designers, IT professionals, and management, is an important
aspect of what I do in my report.
If you buy my report, you will see that it goes well beyond how to achieve
top search engine position and ranking and includes rationale while it
helps each member of your team determine what they need to do and how to
develop an action plan. All team members unless you do the writing,
designing, and web development yourself which is possible (I do).
Otherwise, your team will need to collaborate and my plan helps enable
teamwork. What
about search engine 'submit software' and services?
Avoid it. The
software that claims to submit your Site to 'hundreds of search engines' simply
does not work very well or at all. It seems like 'the easy way out' but
unless your Site is already search engine optimized, this is will not work
well at all.
The greatest problem is that each search engine has its own methods of
submission - and only a handful of search engines need to be submitted to.
Once your Site is being 'crawled' or appears in the search engine
directory or index, additional submissions may cause your Site to fall rather than rise in the
rankings. What
if the search engines change their ranking methods?
My
search engine optimization (SEO) technique is proven and time-tested yet safe, logical,
based on common sense, and designed to produce results no matter how the
search engines change, unless the search engines decide only to show paid
results, (which is highly unlikely). My
proven search engine optimization strategy works because it it based on
how search engines prefer Sites and pages to be written and designed. It's
not a trick, it's a method and technique. Why
do you sell a report rather than do the SEO work?
In
the beginning I did search engine optimization for myself and for clients I
developed Sites for (along with
strategy-based copywriting, business planning, graphic design,
advertising, promotion, and more). Since
SEO involves writing and web design, and some web Site changes, many clients desiring search engine optimization and top search engine
results and rankings prefer to learn my technique, follow my
recommendations, and apply search engine optimization procedures on their
own using their IT department, web developers and writers. This way I do
not touch their web Sites and they have greater control. What
about buying paid or sponsored results?
Top search engine results and rankings that are real, non-paid and
non-sponsored are the results you want even if you choose to augment your
real search engine results by paying for position. Do
you pay for position or pay for sponsored links?
No. I never had to pay for position to get top search engine ranking and
results and still do not. If
you find any of my pages from a search, my pages in the results are real
non-paid, non-sponsored results. Can
you help us buy pay for position or sponsored results?
No. I do not get involved with pay for position since I never needed it
for any of the Sites I have developed. I may be able to help you with
recommendations on keywords and phrases relating to your business and
pay-for-position or sponsored results. Should
we buy pay for position or sponsored results?
Maybe, but you may not need to (or want to pay for them) after buying my
report and implementing my recommendations to achieve top search engine
web results. In some extremely competitive industries with tremendously
strong web presence, they might help. Otherwise, you will find my
recommendations from my report may be all you need. Please
contact Rob if you have any further
questions.
Return
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report.
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