Any
site involved in mission-critical on-line business, and especially those
in markets that have had negative media exposure:
- E-commerce
Sites
- On-line
data storage Sites
- Banking
and trading Sites
- Application
service provider Sites
- Healthcare
providers and related Sites
- Hosting
services
- Internet
Service Providers
- B2B,
B2C and other internet-based businesses and services
- Virtually
all sites accepting or logging personal data
- Internet
consultants, developers and related services
Consumers
are quickly losing faith in Sites and the Organizations behind them.
With stories breaking every day about privacy, security, abuse of
user information, and loss of PII (personally identifiable information),
the impact is being felt by all those above. Over 16,000 layoffs have
occurred in the dot com industry since January 2000. The
news is not only in the trades but also has been reported on 60 Minutes,
MSNBC and others. QTL
was created to help Sites attract and retain more users,
(even if their service provided is free of charge), overcome the bad
press, regain consumer
confidence and trust, and alleviate fears and concerns about security, privacy,
customer service, reliability and more. The news is getting worse every
day. The QTL Program is designed to help Licensees right now, when they
need it most.
How
does my Site Qualify? |
