Why
has the public lost confidence in Internet Sites?
The decrease in consumer
confidence and lack of trust seems to be the direct result of a lack of
checks and balances in the areas of Privacy, Security, and disclosure of
what Sites do with the information they gather. Furthermore, when the acts of a few that have not adhered to
promises made or the fundamentals of good business practices are
exposed in the media, consumer trust and confidence is further eroded in
not just these offenders, but all Internet Sites.
Is government regulation the answer?
QTL does not believe
government regulation can work effectively since we feel
it hampers the growth and ability of industries to deliver new and
better products and services. Also, government is typically unable to
keep pace with this rapidly changing industry. Additionally, since the
Internet is worldwide, no one government can set international rules
that are enforceable worldwide. However, without some form of regulation
it seems apparent that these Sites will not regain the consumer
confidence and trust they require to grow and flourish.
What
is the answer then?
Quality Testing Labs believes there needs to be set
forth a basic set of codes, ethics and fundamental practices that all
Internet Sites, computer and related Services, Products and Companies
can attain, and consumers can embrace. We feel that a show of commitment
on the part of these entities will logically result in a dramatic
increase in consumer trust these entities require to succeed. This is
why we created the first draft of a Code of good business practices and
offer those willing to abide by it the ability to be licensed and agree
to be bound by it. This is also why, in our draft, we require most to
carry Site and User Liability Insurance Coverage. The cost of this
coverage is minimized by the pre-requisite QTL Code of Ethics and is
purchased independently of QTL. We are not an insurance broker, nor are
we affiliated, nor do we receive commissions from any insurance we
require. We simply feel insurance is a necessary ingredient in
accomplishing our mission for many of those whom we license.
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