The QTL Licensing Program is unlike any other.

Investors have lost faith, many stocks have lost over 90% of their value, and our workplace is being hit by the worst layoff toll in years. January 2001 set a record for layoffs - 142,208 - or an average 6,182 per day, breaking an all-time high set just a month earlier in December at 133,713 - the most gloomy results since downsizing surveys began in 1993. Together, that 60-day period wiped out 275,921 jobs, a record pace, according to Challenger, Gray & Christmas, an outplacement agency that began tracking layoffs in 1993. And that doesn't include the numerous Sites and Organizations that have shut down altogether. The situation is serious.

QTL helps people around the world regain the Consumer Confidence and Trust they need to feel comfortable with and rely on Internet Sites, Products and Services and the Organizations behind them.

The QTL Licensing Program helps Sites and the Organizations behind them validate their commitment to performance as shown by their election to participate and become Licensed. Unlike other Seal or Licensing Programs, QTL's includes fines for violations and compensation to Consumers. That's what makes it work, though you may never experience a single fine.

No other form of advertising or promotion can give an Organization the high level of Consumer Confidence and Trust that QT Licensing provides. While other programs provide a set of fundamental practices an Organization should adhere to, QTL provides a Code of Practices Licensees MUST adhere to. This is why our Licensing is so effective.

What QTL does for its Licensees:
Quality Testing Labs provides the tools and mechanisms Licensees need to regain and maintain Consumer Trust and Confidence in Internet Sites, Products and Services, and the Organizations behind them, even if there has been bad press in relation to the type of service they provide.

The Program begins with the Code Organizations agree to.
QTL's Code of Ethical Business Practices is self-governing and administered by QTL. Since Organizations, of their own choosing, subscribe and agree to a Code of Ethics based on fundamental best business practices, they let people know that your their Site is safe and their Organization can be trusted.

The Code includes positive and compelling statements and promises. These may include statements about an Organizations security policy, reliability, privacy, disclosure, claims, customer service, delivery of products and services and more. The specific Code depends on your specific type of business. The stronger you make your Code, the more effective it will be.

Penalties for violations are what makes the Program work.
The Penalties for violations to your Organization's Code are what consumers need to see to feel confident. The Code includes your Organization's agreement to be FINANCIALLY PENALIZED by QTL for clear and verifiable violations. Furthermore, via the Code, the Consumer that reports the violation to QTL receives monetary compensation for violations from the Licensee.

This combination of the Code, Fines and Consumer Compensation is the only way Organizations can prove to consumers that they are serious and committed to consumer confidence.
QTL will make every effort to help Organizations learn how to avoid these penalties, however your agreement to the penalties is what makes consumers realize your commitment.  

We create and/or verify your Privacy Policy.
We will help you create a privacy policy that best fits your type of Organization, assures your visitors and consumers that you fully disclose what you do with their confidential information and seamlessly integrates with your Code. Because QTL is an independent, self- governing body with no partnerships of any kind with any industry organizations, we can provide totally unbiased consulting about your privacy standards. Attorneys we recommend or you can source on your own can help insure your Privacy Policy is in line with the latest standards. Privacy Statements have become a huge issue and a major roadblock to User acceptance.

We report Consumer Complaints so you can resolve them.
When Consumers need to file a Complaint, they first attempt to resolve the problem with the Licensee. If they are unable to resolve the problem with the Licensee, they can submit the complaint in a form that is accessible from your Code that pops up via clicking on the QT Mark on your Site. The Complaint must relate to a violation of one of your Codes and will be forwarded directly to you the Licensee for resolution. In nearly all cases, you as a Licensee will be able to resolve the issue with your Consumer. If and when a Licensee has issues that it cannot resolve, QTL steps in. Though QTL does not dispute or mediate issues, it will make reasonable efforts to help you work with your Consumer to the Consumer's satisfaction as well as yours. The information you receive from Complaints will help your Organization pinpoint problem areas or areas of Consumer concern.

Maintain Consumer Loyalty even if an error occurs.
QTL benefits both Licensee and Consumer, and helps maintain Consumer loyalty even if an issue has occurred. We do everything we can to help you the Licensee avoid fines and develop ways to resolve processes that may be causing them. We allow up to 100 fines before a License is revoked, and if revoked, allow Licensees to reinstate their License after the problem is resolved. We provide you with an initial 90 day grace period to give your Organization time to collect information on Complaints and develop systems and processes to avoid them. We do not want you to receive fines. Our goal is to make your Organization more responsive and more effective in the eyes of the Consumer.

We provide you with aggregate complaint information.
So Licensees can see an overview of how they are doing, we provide quarterly aggregate reports to help target weaknesses and improve the quality and performance of your Organization. These reports let you know where improvement is needed.

We provide Licensee Awareness.
QTL keeps Licensees informed of trends in the industry that relate to consumer confidence and trust issues. This includes information about security practices, customer service practices, privacy practices, Cyber-liability insurance and more. Our mission at QTL is to keep Organizations well informed and updated.
 
We offer complete Consulting Services
QTL provides consulting services to Organizations that need help gaining better market position, complying with the QTL Code of Ethics, improving and streamlining processes and customer service procedures, search engine optimization and more. We are completely committed to providing Organizations with everything required to be successful in today's competitive environment as well as in the future.