FAQ  

How will my Organization benefit from QTL?

• By displaying the QT Mark logo you are ensuring that you Organization has been reviewed by an independent third-party.
• You will adhere to all current bylaws of the internet by having clear ethics and privacy statements.
• You are connecting yourself with the Highest level of consumer trust.
• Customers will see the QTL logo and immediately recognize that your Organization is trustworthy and ethical.
• Customers will see your commitment because you have agreed to be financially penalized for non-compliance of your Code.
• A press release will be sent out by QTL announcing to the world that your Organization has just made the commitment to its customers.

I already use TrustE and have signed up with the BBB. Why do I need QTL?

• When an Organization agrees to the QTL Code of Ethics AND agrees to be financially penalized for violations of that Code AND provides consideration in the form of re-imbursement to the customer, the Organization is showing it's full commitment to the customer.
• Other certification/licensing Organizations do not financially penalize for non-compliance and furthermore, do not compensate the user for that non-compliance.
• The need for regulation is great but other agencies are either unable to regulate themselves, unable to keep up with the pace of the Internet and unable to truly address the real issue of punishment for violations. In today's Internet environment, A Code is only as good as it's ability to regulate itself. If there is no or very little regulation, the Code means nothing.
• According to a Pew Internet & American Life Project study, almost all surfers surveyed ­ 94 percent ­ say Net firms and top executives should be punished if they violate a surfer's privacy online. 

I do not want to pay fines, can it be taken off the code?

• No, the fines in the code is the self regulation. This tells the customer that you have made a commitment to them by stepping up your level of integrity and customer service.
• Although the fines can not be taken off, a grace period will be given for the first 90 days after becoming a Licensee - this allows your Organization time to make necessary changes to avoid the fines. Typically, minor adjustments can be made to satisfy the requirement of the Code.

I think the Licensing fees are too high, how much can you discount?

• Since we want to help your Organization, QTL pricing is negotiable based upon annual sales and commitment time. 
• We do have affiliate programs which allow discounts in return for added exposure and presence of QTL on you Website.

My Organization is already established, why do I need QTL?

• Although your Site is established, there can never be enough said about an Organizations commitment to trust and consumer confidence.
• Do all the visitors that come to your Site purchase your products or services? Many times the the number of visitors to your Site will greatly outnumber the amount of purchasing customers because of issues like trust, security, availability of products or poor disclosure of information.

TrustE and other companies are relatively cheaper than QTL providing the same service, why is QTL so expensive?

• QTL packages everything together for you offering a service the others do not.
• We want to separate Organizations that are willing to make a commitment to QTL and our mission. We do not want every website to have a QT Mark logo and have the logo mean absolutely nothing. The fees gives QTL the opportunity to promote our cause, work with other governing bodies, help Licensees grow their relationships with their customers and create a safer, better internet environment for all. This undertaking is not easy. 

No one knows about QTL yet, what will the logo do for my business?

• Be a leader, not a follower. If you have kept up with the latest articles, consumer and government resistence against poorly run websites is now a daily topic. Consumers are not longer being passive. There are chat rooms, message boards, government listings, and websites such as BizRate keeping track of all websites. QTL's mission is not a trend. We are helping Organizations establish the foundations for long term business. QTL and our policies for our licensees will not fade away, they are necessities for all businesses.
• Customers will also see the initiative by your Organization for improvement. Why not be one of the first to elevate your Organizations standards in the Industry.
• QTL marketing.

Get real, no one cares about a Code of Ethics? Or do they?

• Statistics have shown that Most of the Top 50 websites have fair or less than fair customer service ratings according to the Gartner Group. Also, 4 out of 5 customers have had one bad customer service experience. Over 28% of all consumers on the internet have not received thier products when promised and 24% have not received their products at all.
• The Code AND penalties for non-compliance is what makes the QTL Code of Ethics essential to business. It shows they are acheiving the highest level of commitment to customers by agreeing to the Code and being penalized by not following the Code.

Why cant I write my own Code of Ethics?

• Writing your own privacy statement does not give you as much Credit as it does from an outside independent Third-Party.
• There is no regulation and consumers will be able to see that.
• Since you cannot fine yourself for non-compliance of the Code, there is no way for your customers to have confidence that your Organization is acting on behalf of the customer.

How do you justify a complaint from a customer?

• Customers are required to provide some sort of written or printed evidence of non-compliance of the Code.
• Customers are required to first attempt to solve the problems with the Licensee first before contacting QTL.

I update my Website weekly, some of these updates may change the Code of Ethics. Will I be charged every time I need to make changes to my Code?

• QTL realizes that all industries are the same. That's why each Licensee will be able to make modification to the Code that best reflects their business model. If changes need to be made on a regular basis we will work out a plan with you.