Radio Spot Script  |  Radio Commercial Copywriting & Directing


Radio spot script writing and production

This is a sample of the steps we take in developing, writing, and refining a radio commercial campaign.

We write each, record it for timing, and then discuss with our client. You will see different approaches to each radio spot.

Once finalized we source the voice talent and produce the spots via Internet.

The radio spot scripts below are in the order we developed them from Script 1 to Script 9. Client discussion notes we make have been removed.

You can play each by clicking 'Listen'.

For 'sketch purposes' we mimic the voice talent then have the voice talent later record based on hearing our 'sketches'.

Sample spots for a one button safety phone for talk radio/news radio:

Script 1 - 120 seconds -  02.11.2005

Listen now  Listen too

SFX: ID

VOICE: This message is brought to you by SafeGuardian, the one button mobile phone people.
In a world where everything can be so complicated, imagine what you and your family could do with a simple, easy to use, one button mobile phone. As featured on The Today Show, to make this phone work press the large red call button. A live operator answers. The live operator is a trained safety and security professional, and your personal assistant, available to help day or night. The phone is entirely free, and all you pay for is the service. To have this incredibly simple one button wireless phone costs about $1 a day, a small price to pay for the peace of mind this phone offers. All emergency calls from this one button wireless phone are free of charge. Press one button and you can have police, fire or paramedics come directly to you, or you can simply ask for driving directions, or have the live operator connect you with friends and family, anyone in the world. Your live personal assistant has all of your important numbers on file. There is nothing to program. This one button phone is completely wireless. You can take it anywhere, it works anywhere a cel phone does. Better yet, this one button phone has built in GPS satellite positioning. Press the red button and the operator can pinpoint your exact location, adding an extra level of safety and security. Don't let another day go by without the safety and security of the live operator assisted one button wireless phone. It's great for everyone in the family, sending off with the kids to school, and for anyone that needs to be connected without the hassles of cel phones. To get your free one button wireless phone, call 1-800-378-2957 or visit ONEBUTTONPHONE.COM. The number to call is 1-800-378-2957. That's 1-800-378-2957 to get your free one button phone today.

### end


Script 2 - 60 seconds - 02.15.2005

Listen

As seen on The Today Show - the one button mobile phone provides safety and security for the whole family. No instructions required, no numbers to program or remember, simply press the large red CALL button, a live operator quickly answers day or night, and does the dialing for you, connecting you to friends and family, getting help from police, fire, or paramedics; even driving directions. Your live personal assistant can even pinpoint your exact location!

Your whole family will feel safer and more secure with the live operator assisted one button mobile phone. Send it with the kids to school, off with mom or dad to the doctor's appointment, bring it along in your car. Easily fits anywhere and works everywhere a cel phone does.

To take advantage of this limited time offer and get your free one button mobile phone, call 1-800-378-2957 or visit ONEBUTTONPHONE.COM, that's ONEBUTTONPHONE.COM. Call 1-800-378-2957 or visit ONEBUTTONPHONE.COM to get your free one button phone today.

### end


Script 3 - 60 seconds - 02.15.2005

Listen

MALE NARRATOR:
(authoritative)
As seen on the Today Show, this one button mobile phone is compact, goes anywhere a cell phone can, and is ideal to share with the whole family.

FEMALE VOICE 1:
(lively):
My son brought it on his school field trip, dad brought it to his doctor's appointment, I just threw it in the glove box to pick up the kids from camp.

MALE NARRATOR:
Press the bright red call button and a live operator answers. No numbers to program or store. The live operator, your very own live personal assistant, gets you the help you need - day or night - for emergencies - instant connections to friends and family - even driving directions. It can be a lifesaver, and it's free.

FEMALE VOICE 1:
Free?

MALE NARRATOR:
Yes. For a limited time, this $199 one button mobile phone is free.

FEMALE VOICE 1:
Wow.

MALE NARRATOR:
Wow is right. For safety, security and peace of mind, the one button mobile phone is ideal for the whole family.

FEMALE VOICE 1:
Can you send a tow truck?

MALE NARRATOR:
No, but your live personal assistant can. Just press the bright red call button.

To get your free one button wireless phone, call 1-800-378-2957 or visit ONEBUTTONPHONE.COM, that's ONEBUTTONPHONE.COM. Call 1-800-378-2957 or visit ONEBUTTONPHONE.COM to get your free one button phone today.


Script 4 - 15 seconds - 02.16.2005

Listen

MALE NARRATOR:
For safety, security, and peace of mind for the whole family, get your live operator assisted one button mobile phone today. It's free. Call 1-800-378-2957 or visit ONEBUTTONPHONE.COM, that's ONEBUTTONPHONE.COM.


Script 5 - 30 seconds - 02.17.2005

Listen

SENIOR FEMALE VOICE - MOM:
I love living alone, being active and independent, and I don't like gadgets. 

BOOMER AGE MALE VOICE - SON:
Mom didn't want a cell phone, but when I showed her the live operator assisted one button mobile phone, she loved it.

SENIOR FEMALE VOICE - MOM:
I bring it along with me everywhere I go.

BOOMER AGE MALE VOICE - SON:
I feel much better knowing mom can press one button day or night and get help.

SENIOR FEMALE VOICE - MOM:
When I locked myself out, the operator instantly contacted my neighbor. When I drove to my son's new house, the live operator gave me directions, and then even brought my son on the line.

NARRATOR:
Life is better with the safety and security of the one button mobile phone that easily fits in a pocket, purse, or glove box. For a limited time, this one button phone is free. Get your free phone today by calling 1-800-777-PHONE. That's 1-800-777-PHONE.


Script 6 - 60 seconds - 02.17.2005

Listen

BOOMER AGE MALE VOICE - SON:
When my wife and I moved away I was worried about mom.

SENIOR FEMALE VOICE - MOM:
My son gave me a live operator-assisted one button mobile phone. He saw it on the Today Show.

BOOMER AGE MALE VOICE - SON:
Mom, the gadget hater, presses one button for help day and night. A trained professional quickly answers, giving mom the help she needs.

SENIOR FEMALE VOICE - MOM:
The live operator is so nice, keeps all my numbers on file, dials for me, and connects me with friends and family any time.

BOOMER AGE MALE VOICE - SON:
Mom, the gadget hater, loves the one button operator-assisted mobile phone. She can also use it for driving directions, and calls for emergency and roadside assistance are free.

SENIOR FEMALE VOICE - MOM:
It can even locate me with built in GPT.

BOOMER AGE MALE VOICE - SON:
Close mom, that's GPS. Knowing mom is safe and secure with a mobile phone she likes makes me very happy, and at just $1 a day for the service, it's a lifesaver.

NARRATOR:
Life is better with the safety and security of the one button mobile phone that easily fits in a pocket, purse, or glove box and works anywhere a cel phone does. For a limited time, this $199 one button phone is free. Get your free phone today by calling 1-800-777-PHONE. That's 1-800-777-PHONE.


Script 7 - 15 seconds - 02.23.2005

Listen

MALE NARRATOR:
For safety, security, and peace of mind for the whole family, get your live operator assisted one touch one button mobile phone today. It's free. Call 1-800-ONE TOUCH, that's 1-800-ONE TOUCH,  or visit 800 ONE TOUCH DOT COM.



Script 8 - 30 seconds - 02.23.2005

Listen

BOOMER AGE MALE VOICE - SON:
Mom didn't want a cell phone. I gave her the live operator assisted one touch one button mobile phone. I feel much better knowing mom can press one button and get help day or night. She loves it.

SENIOR FEMALE VOICE - MOM:
I bring it everywhere, press one button and the live operator dials for me, connecting me to friends, family, neighbors, even emergency services.

NARRATOR:
The one touch one button mobile safety phone easily fits in a pocket, purse, or glove box and works everywhere a cell phone does without the hassle. For a limited time, this one touch phone is free. Get your free phone today by calling 1-800-ONE TOUCH. That's 1-800-ONE TOUCH. Or visit 800 ONE TOUCH DOT COM.

 

Script 9 - 60 seconds - 02.23.2005

Listen

BOOMER AGE MALE VOICE - SON:
When my wife and I moved away, we worried about mom being alone.

SENIOR FEMALE VOICE - MOM:
My son gave me a live operator-assisted one touch one button mobile safety phone. He saw it on the Today Show.

BOOMER AGE MALE VOICE - SON:
Mom, the gadget hater, presses one button for help day and night. A trained professional quickly answers, giving mom the help she needs.

SENIOR FEMALE VOICE - MOM:
The live operator is so nice, keeps all my numbers on file, dials for me, and connects me with friends, family, even emergency services, any time.

BOOMER AGE MALE VOICE - SON:
Mom, the gadget hater, loves the one touch one button operator-assisted mobile phone. She can also use it for turn-by-turn driving directions.

SENIOR FEMALE VOICE - MOM:
It can even locate me with built in GPS satellite technology.

BOOMER AGE MALE VOICE - SON:
Knowing mom is safe and secure with a mobile phone she likes makes me feel so much better, and at just $1 a day for the service, it's a lifesaver.

NARRATOR:
[Commanding male voice]
Life is better for the whole family with the safety and security of the one button mobile phone that easily fits in a pocket, purse, or glove box and works anywhere a cell phone does. For a limited time, this $199 one button phone is free. Get your free phone today by calling 1-800-ONE TOUCH. That's 1-800-ONE TOUCH. Or visit 800 ONE TOUCH DOT COM

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